Forever Banned: Maldives Just Set a Lifetime Smoking Ban for Gen Z Tourists

Economic Impact on Tourism

Tourism is the lifeblood of the Maldivian economy, and any policy affecting tourists must be carefully considered. The lifetime smoking ban for Gen Z tourists could initially deter some visitors, particularly those who view smoking as an integral part of their vacation experience. However, the Maldives is betting on the appeal of its natural beauty and luxury accommodations to outweigh any potential loss. By promoting itself as a wellness destination, the Maldives aims to attract a new demographic of health-conscious travelers, potentially increasing tourism revenue in the long run. This strategic pivot could set a new standard for tourism in the region.