8 Travel Scams Using AI and Deepfakes (How to Spot Them)

2. AI-Generated Fake Reviews

Another prevalent scam is the use of AI to generate fake reviews for hotels, airlines, and travel services. These reviews are crafted to appear genuine, often mimicking the language and style of authentic user feedback. Scammers use these reviews to boost the credibility of fraudulent sites or services, leading travelers to make bookings based on false information. To identify fake reviews, look for patterns such as overly generic language, repetitive phrases, or a sudden influx of positive reviews within a short timeframe. Cross-referencing reviews on multiple platforms can also help verify their authenticity.