15 Hidden Hotel Chains Where Standard Rooms Rival Boutique Luxury for Less

7. voco Hotels (IHG)

voco Hotels (IHG) strikes a balance between individuality and chain reliability. Many voco properties are conversions of existing unique buildings, giving them inherent character. Their brand ethos focuses on "come on in," with vibrant common areas, flexible workspaces, and distinctive dining concepts. They offer personalized service and unique design elements in each hotel, providing a boutique feel while leveraging IHG's expansive loyalty program and consistent standards.