15 Hidden Hotel Chains Where Standard Rooms Rival Boutique Luxury for Less

13. Trademark Collection by Wyndham (Wyndham)

Trademark Collection by Wyndham focuses on independent, distinctive hotels with character and charm. These properties are often mid-scale to upscale, offering unique design and local flavor. By bringing these independent hotels under the Wyndham banner, guests gain access to a reliable loyalty program and booking system, while the hotels themselves retain their unique identity, offering a more personalized and boutique experience than typical Wyndham brands, often at a very attractive price.