Spain's 51 Most Breathtaking Beachside Towns Worth A Visit
26. Villajoyosa, Costa Blanca: Rainbow Houses and Chocolate
Just south of bustling Benidorm lies Villajoyosa ("Joyful Town"), instantly recognizable for its brightly coloured fishermen's houses lining the seafront – painted so sailors could spot their homes from the sea. This vibrant town boasts a wide sandy beach, a charming old quarter, and a rich history connected to chocolate production (home to the Valor chocolate factory and museum). It offers a more authentic and visually stunning alternative to its high-rise neighbours, perfect for those seeking character, history, and sweetness by the Mediterranean.