Savoring the Odyssey of Coffee: Tracing the Bean's Path from Ethiopian Forests through the Roasting Process to Your Favorite Global Cafés

The Art of Roasting

Roasting is where the magic happens, transforming green coffee beans into the aromatic, brown beans we recognize. The roasting process involves heating the beans at high temperatures until they reach an internal temperature that causes them to crack. The beans are then rapidly cooled to stop the process.

The length and temperature of roasting determine the flavor profile of the coffee. Light roasts are generally more acidic with subtle flavors, while dark roasts have a bolder, fuller body with less acidity. The roast level is a matter of personal preference and varies between different coffee cultures around the world.