40 Underrated Coastal Towns in Europe Ready for Retirement

34. Ostuni, Italy

Known as "The White City" (Città Bianca), Ostuni is a dazzling hilltop town in Puglia, just a short drive from the Adriatic coast. Its whitewashed buildings, labyrinthine alleys, and panoramic views of the olive groves and sea create a truly unique ambiance. While not directly on the water, its very close proximity to stunning beaches (like those of the Dune Costiere Regional Natural Park) makes it a compelling coastal option. Retirees can enjoy authentic Puglian cuisine, a vibrant local community, and a slower pace of life amidst breathtaking scenery.