40 Airlines Where Upgrading Your Seat Is Actually Worth It

40. ITA Airways – Italy’s Boutique Comeback

Italy’s new flagship carrier, ITA Airways, is quietly making moves with its updated premium cabins. On intercontinental routes, the business/first hybrid offering includes lie-flat leather seats, curated Italian wine lists, and a menu crafted by renowned chefs. Think truffle pasta, gelato, and espresso—served with flair. The attention to fashion and design is palpable, with sleek branding and touches of Italian glamour. As ITA continues to rebuild its global presence, upgrading now offers a luxe, under-the-radar European experience for those who value comfort with character.