Hot Horizons 2025: Top 10 Travel Trends to Watch

Second Cities and Hidden Gems Take the Spotlight

Travelers are moving beyond the beaten path to discover second cities and hidden gems. Instead of Paris, they’re flocking to Lyon; rather than Rome, they’re exploring Matera. This shift is about avoiding crowds and connecting with authentic, under-the-radar destinations. Local charm, unique cultures, and lower costs make these overlooked spots the new “it” locations for savvy adventurers.