12 Hidden Gems for 2026: Underrated Spots to Visit Before They Go Viral

By

Lau Racciatti

December 2, 2025

3. Marfa, Texas

Photo Credit: Getty Images @Yarnit

Marfa keeps drawing travelers who want an intentionally small-town arts experience in the high desert. The town’s minimalist galleries and rotating installations provide a cultural contrast to nearby wide-open landscapes. Nights are dark and wide, making Marfa popular with amateur astronomers and photographers who chase star fields and sunset light. Daytime activities include exploring local art spaces, visiting iconic roadside installations, and hiking in surrounding desert areas. The town remains remote; driving from El Paso is the most common route and adds to the feel of getting away. Lodging options are limited and often boutique, so book in advance for long weekends or festival dates. Keep in mind that local scale is part of the charm: small cafés and pop-up markets create authentic encounters that larger destinations can’t replicate. Pack layers — desert temperatures swing widely from day to night.

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