America's 20 Oldest Roadside Attractions Still Open for Visit

6. The Thing, Arizona

The Thing, located in the Arizona desert along I-10, has intrigued travelers since the 1950s with its cryptic billboards asking, “What is The Thing?” Visitors who stop are treated to a self-guided tour through exhibits featuring artifacts, oddities, and the mysterious centerpiece: The Thing itself. The attraction blends curiosity with kitsch, making it a classic example of roadside Americana. Recently revamped with a sci-fi backstory, The Thing offers a unique blend of entertainment and intrigue that keeps travelers coming back for more.