27 Quirky Roadside Attractions That Turn Ordinary Journeys into Adventures

Lisette Marie

November 12, 2025

18. Prada Marfa (Valentine, Texas): Desert Fashion Statement

A permanent land art project by artists Elmgreen & Dragset. Modeled after a Prada boutique, the structure includes luxury goods from the fall 2005 collection. However, the sculpture will never function as a place of commerce, the door cannot be open. Photo Credit: Wikimedia Commons @daveynin

Imagine cruising through the stark West Texas desert and stumbling upon a high-fashion boutique in the middle of nowhere. That's Prada Marfa: a permanent, one-room art installation designed to resemble a Prada store, complete with real Prada shoes and handbags. This conceptual pop art piece cleverly critiques consumerism and luxury brands, juxtaposing high-end fashion with the rugged isolation of the desert landscape. It's a surreal, Instagram-famous stop that challenges perceptions and offers a unique, thought-provoking encounter on the open road.

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27 Quirky Roadside Attractions That Turn Ordinary Journeys into Adventures

18. Prada Marfa (Valentine, Texas): Desert Fashion Statement

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