13 Countries Where Travel Shaming Might Surprise You

5. Brazil: Failing the Festive Spirit

Brazil is synonymous with joy, music, and expression—but it also comes with strong social codes. Tourists who are overly reserved or who mock or disengage from local celebrations may be seen as rude or arrogant. Cultural appropriation is also a hot-button issue. Donning traditional costumes without understanding their meaning—especially in Afro-Brazilian or indigenous communities—can cause offense. Brazil welcomes passion. Just make sure yours is rooted in respect.