Cities Using New Cruise Taxes to Fight Overtourism

3. Dubrovnik, Croatia: Preserving a UNESCO World Heritage Site

Dubrovnik in Croatia. Photo Credit: Envato @axelbueckert

Dubrovnik, famed for its stunning medieval architecture, faces the dual challenge of preserving its UNESCO World Heritage status while accommodating a growing number of tourists. The city has introduced a cruise tax specifically earmarked for conservation projects. This tax is part of a larger strategy that includes limiting the number of cruise ships allowed to dock each day. By controlling tourist numbers and investing in preservation, Dubrovnik aims to protect its cultural assets while still benefiting from tourism. This model highlights the importance of integrating cultural preservation into tourism management strategies.

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Akanksha Sharma
I’m an editor working at the intersection of business, creativity, and thought leadership, shaping complex ideas into clear, impactful content. With a sharp editorial eye and a strategic mindset, I refine narratives that resonate, collaborate with industry leaders, and align storytelling with business goals. Balancing analytical precision with creative depth, I craft content that informs, inspires, and drives influence.

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