Cities Using New Cruise Taxes to Fight Overtourism

11. Tallinn, Estonia: Promoting Off-Season Tourism

Tallinn has introduced a cruise tax designed to promote off-season tourism and reduce the strain on the city during peak tourist months. The tax revenue is used to develop marketing campaigns and incentives that encourage tourists to visit during less crowded times of the year. This approach helps distribute tourist numbers more evenly throughout the year, reducing congestion and allowing the city to better manage its resources. By promoting off-season tourism, Tallinn is able to maintain a steady flow of visitors while minimizing the negative impacts of overtourism.