Beyond Mega-Ships: Why Small & Themed Cruises Are Winning Over Travelers in 2025

Lisette Marie

May 15, 2025

10. Niche Markets and Special Interests

Boats on River Thames in London. Photo Credit: Envato @mkos83

Themed cruises cater to a wide range of niche markets and special interests, offering specialized experiences that appeal to diverse groups of travelers. From music and dance cruises to wellness and fitness retreats, these cruises provide unique opportunities to indulge in specific passions. Whether it's a jazz cruise with live performances, a yoga retreat with daily classes, or a photography workshop with expert guidance, these cruises offer a chance to connect with like-minded individuals and deepen one's knowledge and skills. This focus on niche markets and special interests is a key factor in the growing popularity of themed cruises, providing travelers with unique and fulfilling experiences.

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Beyond Mega-Ships: Why Small & Themed Cruises Are Winning Over Travelers in 2025

10. Niche Markets and Special Interests

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