The Most Underrated College Towns Across America, From A to Z

40. San Marcos, Texas: River City Rhythms, Bobcat Spirit

Located between Austin and San Antonio, San Marcos is a rapidly growing college town animated by Texas State University and the crystal-clear San Marcos River. The river itself is a major draw, offering tubing, kayaking, and glass-bottom boat tours at Aquarena Springs. A lively downtown square, a burgeoning live music scene (influenced by nearby Austin), and access to the Texas Hill Country provide diverse entertainment. San Marcos combines a relaxed, outdoorsy vibe with the dynamic energy of a large university, offering a unique slice of Central Texas life.