42 Underrated College Towns You'll Want To Call Home

Lisette Marie

November 4, 2025

24. San Marcos, Texas — Texas State University

Photograph of Restaurant Row parking lot in San Marcos, California. Photo Credit: Wikimedia Commons @Skarg

San Marcos, nestled in Texas Hill Country, is a vibrant college town that blends history, nature, and culture. Home to Texas State University, the town is famous for the pristine San Marcos River, offering opportunities for tubing, kayaking, and paddleboarding. Its lively downtown area is filled with boutiques, music venues, and restaurants, making it a hub of student activity. San Marcos also boasts an impressive outlet shopping district and historic architecture. With its warm weather, thriving arts scene, and outdoor activities, it’s a welcoming and dynamic place for students and residents.

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42 Underrated College Towns You'll Want To Call Home

24. San Marcos, Texas — Texas State University

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