35 Underrated College Towns in America That Are Full of Small-Town Magic

27. Conway, Arkansas – Southern Hospitality with a Twist

Known as the “City of Colleges,” Conway is home to three higher-ed institutions, including the University of Central Arkansas. This vibrant, rapidly growing town offers an eclectic mix of Southern tradition and youthful creativity. Downtown Conway features mural-covered walls, local coffeehouses, and family-owned restaurants. With thriving arts festivals, bike trails, and a deep sense of community pride, Conway is a surprising Southern gem with something for everyone.