9 Overtourism Destinations to Avoid in 2026 (And Where to Go Instead)

As global travel becomes more accessible, the phenomenon of overtourism has surged, overwhelming popular destinations and threatening their environmental and cultural integrity. By 2026, certain hotspots are predicted to face even greater challenges, prompting travelers to seek alternatives that offer similar experiences without the crowds. This exploration not only highlights nine destinations to avoid due to overtourism but also suggests lesser-known alternatives that promise unique adventures while advocating for sustainable travel practices. By choosing these alternatives, travelers can enjoy enriching experiences and contribute to preserving the world's most treasured sites for future generations.

1. Venice, Italy: The City on the Water

Venice, with its romantic canals and historic architecture, has long been a dream destination for many. However, the city's infrastructure is struggling under the weight of millions of tourists each year. The narrow streets and fragile ecosystem are particularly vulnerable, leading to concerns about the long-term preservation of this iconic city. Instead, consider visiting the town of Treviso, just a short train ride away. Known for its picturesque canals and vibrant local culture, Treviso offers a more relaxed atmosphere, allowing visitors to enjoy the charm of Venetian architecture without the overwhelming crowds.

2. Barcelona, Spain: A Cultural Hub Under Siege

Barcelona's unique blend of modernist architecture and rich Catalonian culture draws visitors from around the globe. Yet, the influx of tourists has led to rising tensions with locals, who face increased living costs and overcrowding. For a quieter yet equally enriching experience, head to Girona, a city that boasts medieval architecture, a well-preserved Jewish quarter, and a burgeoning culinary scene. Girona allows travelers to immerse themselves in Catalonian culture while avoiding the throngs that flood Barcelona's streets, offering a more authentic and peaceful experience.

3. Dubrovnik, Croatia: A Victim of Its Own Success

Dubrovnik's stunning medieval walls and Adriatic views have made it a favorite among tourists, especially following its feature in popular TV shows. However, the city's small size means it struggles to accommodate the high visitor numbers, particularly during peak season. Instead, venture to the lesser-known town of Šibenik, which offers equally impressive historical sites and beautiful coastal views. With its charming old town and fewer tourists, Šibenik provides a more intimate and relaxed experience, allowing visitors to enjoy Croatia's coastal beauty without the stress of overcrowding.

4. Santorini, Greece: The Overwhelmed Island Paradise

Santorini's iconic blue-domed churches and stunning sunsets are renowned worldwide, but the island's infrastructure is buckling under the pressure of mass tourism. The narrow streets and limited accommodations can make visiting Santorini during peak season a daunting task. As an alternative, consider the island of Naxos, which offers beautiful beaches, rich history, and a vibrant local culture. Naxos provides a more authentic Greek island experience, where travelers can explore ancient ruins, enjoy local cuisine, and relax on uncrowded beaches, all while supporting sustainable tourism efforts.

5. Bali, Indonesia: Paradise at a Crossroads

Bali's lush landscapes and spiritual retreats have made it a top destination for travelers seeking both adventure and relaxation. However, the island's popularity has led to environmental degradation and cultural commodification. To escape the crowds, consider exploring the island of Lombok, just a short ferry ride away. Lombok offers pristine beaches, lush jungles, and a rich cultural heritage, providing a more tranquil and sustainable alternative to Bali's bustling tourist hotspots. By choosing Lombok, travelers can enjoy Indonesia's natural beauty while supporting local communities and conservation efforts.

6. Machu Picchu, Peru: Preserving an Ancient Wonder

Machu Picchu's breathtaking ruins attract millions of visitors each year, posing a significant threat to the site's preservation. The Peruvian government has implemented measures to control visitor numbers, but the impact of overtourism remains a concern. As an alternative, consider visiting the lesser-known ruins of Choquequirao, often referred to as the "sister city" of Machu Picchu. Nestled in the Andes, Choquequirao offers a similar sense of awe and mystery, with far fewer visitors. This site provides an opportunity to explore ancient Incan history while promoting sustainable tourism practices in Peru.

7. Iceland: A Land of Fire, Ice, and Crowds

Iceland's dramatic landscapes and unique natural phenomena have made it a must-visit destination. However, the rapid increase in tourism has put a strain on the country's delicate ecosystems. To experience Iceland's beauty without contributing to overcrowding, consider visiting the Faroe Islands. This remote archipelago offers stunning landscapes, rich birdlife, and a strong sense of cultural identity. The Faroe Islands provide a peaceful escape, where travelers can enjoy hiking, birdwatching, and exploring traditional villages, all while supporting sustainable tourism initiatives that protect the region's natural and cultural heritage.

8. Kyoto, Japan: The Struggle to Maintain Tradition

Kyoto's historic temples, gardens, and traditional tea houses make it a cultural treasure. Yet, the city's popularity has led to overcrowding, detracting from the serene atmosphere that draws visitors. For a more tranquil experience, explore the city of Kanazawa, which boasts well-preserved samurai and geisha districts, beautiful gardens, and a vibrant arts scene. Kanazawa offers a glimpse into Japan's rich cultural history without the overwhelming crowds, allowing travelers to appreciate the country's traditions in a more relaxed setting while supporting local artisans and businesses.

9. The Maldives: Paradise Under Pressure

The Maldives' crystal-clear waters and luxurious resorts have made it a top choice for honeymooners and luxury travelers. However, the environmental impact of mass tourism and rising sea levels pose significant threats to the archipelago's future. For a similar tropical experience, consider visiting the Seychelles, an island nation committed to sustainable tourism. The Seychelles offers stunning beaches, diverse marine life, and a commitment to conservation, providing travelers with a chance to enjoy paradise while supporting efforts to protect the environment and local communities.

10. Amsterdam, Netherlands: A City Struggling with Popularity

Amsterdam's picturesque canals, vibrant culture, and artistic heritage attract millions of visitors each year, leading to issues with overcrowding and rising costs for locals. To experience Dutch culture without the crowds, consider visiting Utrecht, a charming city with beautiful canals, historic architecture, and a lively cultural scene. Utrecht offers a more relaxed atmosphere, where travelers can explore museums, enjoy local cuisine, and experience the Netherlands' rich history while supporting sustainable tourism practices that benefit local communities.

11. The Great Wall of China: Balancing Tourism and Preservation

The Great Wall of China is an iconic symbol of China's history and ingenuity, attracting millions of visitors annually. However, the impact of overtourism is evident, with some sections of the wall suffering from erosion and damage. For a more sustainable experience, visit the lesser-known sections of the wall, such as Jinshanling or Simatai, which offer breathtaking views and fewer tourists. These sections provide an opportunity to explore the Great Wall's majesty while contributing to preservation efforts that ensure its survival for future generations.

Embracing Sustainable Travel

As travelers, we hold the power to influence the future of global tourism. By choosing lesser-known destinations and supporting sustainable travel practices, we can help alleviate the pressures of overtourism on popular sites while discovering new and enriching experiences. These alternatives not only offer unique adventures but also contribute to the preservation of cultural and natural wonders. Embracing sustainable travel ensures that future generations can enjoy the world's most treasured destinations, fostering a global community that values and protects our shared heritage.