21 Underrated Coastal Towns Cheaper Than the Amalfi Coast
Dreaming of sun-drenched cliffs and sparkling turquoise waters like the famed Amalfi Coast, but dreading the tourist throngs and premium prices? Imagine discovering that same breathtaking coastal magic, but with the added allure of serene beaches, unique local cultures, and a pace that lets you truly unwind—all without emptying your wallet. We've scoured the globe and expanded our list to 21 spectacular, yet often overlooked, coastal havens that offer all the charm of their renowned Italian counterpart, and so much more. From hidden Mediterranean coves to pristine South American shores, these sparkling secrets promise unforgettable beauty, authentic experiences, and the tranquil escape you've been searching for. Get ready to redefine your coastal paradise!
1. Cinque Terre's Quiet Cousin: Lerici, Italy
Nestled on Italy's Ligurian coast, Lerici is often overshadowed by its more famous neighbors, the Cinque Terre. This quaint fishing village offers a serene escape with its pastel-colored houses, picturesque harbor, and medieval castle overlooking the sea. Unlike the bustling trails of Cinque Terre, Lerici's coastal paths are less trodden, providing breathtaking views and a sense of solitude. The town's waterfront is lined with charming cafes and seafood restaurants, where visitors can savor fresh catches of the day. Lerici's beaches, such as the secluded Baia Blu, offer crystal-clear waters and a peaceful retreat. The town's rich history is evident in its ancient architecture and the imposing Castello di Lerici, which dates back to the 12th century. Whether exploring the historic streets or enjoying a leisurely boat ride to nearby Portovenere, Lerici is a hidden gem that captures the essence of the Italian Riviera without the crowds.
2. Croatia's Coastal Charmer: Rovinj
While Dubrovnik and Split often steal the spotlight, the Istrian peninsula's Rovinj is a coastal jewel waiting to be discovered. This Croatian town is a harmonious blend of Venetian architecture, cobblestone streets, and a vibrant arts scene. Rovinj's old town is a maze of narrow alleys, where local artisans sell handmade crafts and galleries showcase contemporary art. The town's waterfront promenade offers stunning views of the Adriatic Sea, and the nearby islands are perfect for a day of exploration. Rovinj's culinary scene is a delightful mix of Italian and Croatian influences, with truffle-infused dishes and fresh seafood as highlights. The town's beaches, such as the pebbled Lone Bay, provide a tranquil setting for sunbathing and swimming. Rovinj's charm lies in its ability to transport visitors to a simpler time, where the pace of life is slow, and every corner holds a new discovery.
3. Spain's Secret Sanctuary: Cudillero
Cudillero, a small fishing village on Spain's northern coast, is a hidden gem that offers a glimpse into traditional Asturian life. Perched on a hillside overlooking the Cantabrian Sea, Cudillero is known for its colorful houses that cascade down to the harbor. The town's narrow streets are filled with the aroma of freshly grilled fish, and its lively plazas are perfect for enjoying a glass of local cider. Cudillero's rugged coastline features dramatic cliffs and secluded coves, ideal for hiking and exploring. The town's cultural heritage is celebrated through its vibrant festivals and traditional music performances. Visitors can explore the nearby Cabo Vidio, a stunning cape with panoramic sea views, or visit the historic San Pedro Church, which offers a glimpse into the town's maritime past. Cudillero's charm lies in its authenticity and the warmth of its people, making it a perfect destination for those seeking an off-the-beaten-path experience.
4. Portugal's Pristine Paradise: Comporta
Located on Portugal's Alentejo coast, Comporta is a serene escape known for its unspoiled beaches and laid-back vibe. This hidden gem is a favorite among locals and those in the know, offering a stark contrast to the bustling Algarve. Comporta's sandy shores stretch for miles, providing ample space for sunbathing, surfing, and long walks by the sea. The town's rice fields and cork forests create a unique landscape that is both tranquil and picturesque. Comporta's culinary scene is a celebration of local flavors, with seafood dishes and traditional Alentejo cuisine taking center stage. The town's relaxed atmosphere is perfect for unwinding, whether enjoying a leisurely bike ride through the countryside or sipping a cocktail at a beachside bar. Comporta's blend of natural beauty and understated elegance makes it a hidden paradise that remains blissfully untouched by mass tourism.
5. France's Untouched Treasure: Collioure
Tucked away on France's Mediterranean coast, Collioure is a picturesque town that has inspired artists for centuries. Known for its vibrant colors and stunning landscapes, Collioure is a hidden gem that offers a taste of the French Riviera without the crowds. The town's historic center is a charming mix of narrow streets, colorful houses, and bustling markets. Collioure's beaches, such as the pebble-strewn Plage de Port d'Avall, provide a serene setting for relaxation and swimming. The town's rich history is evident in its ancient castle and the iconic Church of Notre-Dame-des-Anges, which sits at the water's edge. Collioure's artistic heritage is celebrated through its numerous galleries and the annual Fête de la Saint-Vincent, a festival that honors the town's patron saint. With its blend of natural beauty, cultural richness, and artistic legacy, Collioure is a hidden treasure that captivates all who visit.
6. Greece's Idyllic Island: Folegandros
While Santorini and Mykonos are synonymous with Greek island getaways, Folegandros offers a more tranquil alternative. This Cycladic island is a hidden gem known for its dramatic cliffs, whitewashed villages, and crystal-clear waters. Folegandros' main town, Chora, is perched on a cliff and offers breathtaking views of the Aegean Sea. The town's narrow streets are lined with traditional tavernas, where visitors can savor authentic Greek cuisine. Folegandros' beaches, such as the secluded Katergo Beach, are accessible only by boat or hiking, ensuring a peaceful escape from the crowds. The island's natural beauty is complemented by its rich history, with ancient ruins and Byzantine churches dotting the landscape. Folegandros' charm lies in its simplicity and the sense of serenity it offers, making it a perfect destination for those seeking a peaceful retreat in the heart of the Aegean.
7. Turkey's Tranquil Haven: Akyaka
Situated on Turkey's southwestern coast, Akyaka is a hidden gem that combines natural beauty with traditional Turkish charm. This small town is known for its picturesque setting, nestled between lush mountains and the turquoise waters of the Gulf of Gökova. Akyaka's beaches are a haven for windsurfers and nature lovers, with pristine sands and clear waters. The town's architecture is characterized by its unique Ula houses, which feature wooden balconies and traditional designs. Akyaka's culinary scene is a celebration of Turkish flavors, with fresh seafood and meze dishes taking center stage. The town's relaxed atmosphere is perfect for unwinding, whether enjoying a leisurely boat trip along the Azmak River or exploring the nearby forests and hiking trails. Akyaka's blend of natural beauty, cultural heritage, and tranquility makes it a hidden haven that offers a true taste of Turkey's coastal charm.
8. Albania's Adriatic Jewel: Ksamil
Ksamil, a small town on Albania's southern coast, is a hidden gem that offers pristine beaches and stunning views of the Ionian Sea. Often referred to as the "Maldives of Europe," Ksamil is known for its turquoise waters and white sandy shores. The town's beaches are dotted with small islands, perfect for a day of exploration and relaxation. Ksamil's culinary scene is a delightful mix of Mediterranean and Albanian flavors, with seafood dishes and local specialties as highlights. The town's proximity to the ancient city of Butrint, a UNESCO World Heritage site, adds a cultural dimension to any visit. Ksamil's charm lies in its unspoiled beauty and the warmth of its people, making it an ideal destination for those seeking an affordable and authentic coastal escape. Whether lounging on the beach or exploring the nearby ruins, Ksamil offers a taste of the Adriatic's hidden treasures.
9. Morocco's Coastal Oasis: Essaouira
Essaouira, a coastal town on Morocco's Atlantic coast, is a hidden gem that offers a unique blend of history, culture, and natural beauty. Known for its vibrant medina, historic ramparts, and bustling port, Essaouira is a cultural oasis that captivates visitors with its charm. The town's beaches are a haven for windsurfers and kiteboarders, with strong winds and rolling waves. Essaouira's culinary scene is a celebration of Moroccan flavors, with fresh seafood and traditional tagines being specially delightful. The town's artistic heritage is evident in its numerous galleries and music festivals, such as the annual Gnaoua World Music Festival. Essaouira's relaxed atmosphere and friendly locals make it a perfect destination for those seeking an authentic Moroccan experience. Whether exploring the winding streets of the medina or enjoying a sunset camel ride along the beach, Essaouira offers a coastal escape that is both enchanting and unforgettable.
10. Chile's Coastal Retreat: Valparaíso
Valparaíso, a vibrant port city on Chile's central coast, is a hidden gem known for its colorful hills, bohemian vibe, and artistic spirit. Often referred to as the "Jewel of the Pacific," Valparaíso is a UNESCO World Heritage site that captivates visitors with its unique blend of history and modernity. The city's labyrinth of steep streets and funiculars offers stunning views of the Pacific Ocean and the surrounding hills. Valparaíso's artistic heritage is evident in its vibrant street art, galleries, and cultural events. The city's culinary scene is a delightful mix of Chilean and international flavors, with seafood dishes and local wines as highlights. Valparaíso's beaches, such as Playa Ancha, provide a tranquil setting for relaxation and exploration. The city's charm lies in its eclectic mix of architecture, culture, and creativity, making it a perfect destination for those seeking a unique coastal experience in South America.
11. Vietnam's Seaside Surprise: Quy Nhon
Quy Nhon, a coastal city in central Vietnam, is a hidden gem that offers pristine beaches and a rich cultural heritage. Often overlooked by tourists, Quy Nhon is known for its stunning coastline, vibrant markets, and friendly locals. The city's beaches, such as Ky Co and Bai Xep, are a haven for sunbathers and water sports enthusiasts, with clear waters and golden sands. Quy Nhon's culinary scene is a celebration of Vietnamese flavors, with fresh seafood and traditional dishes as highlights. The city's rich history is evident in its ancient Cham towers and colonial architecture. Quy Nhon's relaxed atmosphere and affordable prices make it a perfect destination for those seeking an authentic Vietnamese coastal experience. Whether exploring the bustling markets or enjoying a leisurely boat ride along the coast, Quy Nhon offers a taste of Vietnam's hidden seaside treasures.
12. Montenegro's Fjordland Beauty: Perast
Nestled in the breathtaking Bay of Kotor, often likened to a Mediterranean fjord, Perast is a tiny, incredibly preserved Baroque town. Imagine Venetian palaces and stone churches lining a serene waterfront, with two picturesque islets (Our Lady of the Rocks and St. George) floating just offshore. Far quieter than nearby Kotor town, Perast offers a step back in time with its car-free old town and stunning mountain-meets-sea scenery. Enjoy boat trips to the islets, leisurely seaside dining, and a sense of profound tranquility, all with a grandeur that rivals more famous Adriatic hotspots but at a more gentle pace.
13. Spain's Basque Coast Charmer: Getaria
While San Sebastián draws the crowds, the nearby fishing village of Getaria in Spain's Basque Country offers a more rugged and authentic charm. Known for its seafaring history (it's the birthplace of Juan Sebastián Elcano, the first to circumnavigate the Earth), its picturesque harbour is packed with fishing boats. Enjoy incredibly fresh grilled seafood, particularly turbot, at its many renowned restaurants. Explore its narrow medieval streets, the Gothic church of San Salvador, and walk out to the "mouse-shaped" San Antón mountain peninsula for dramatic coastal views. It’s a true taste of Basque coastal life.
14. Slovenia's Venetian Jewel: Izola
Often overlooked for its neighbour Piran, Izola on Slovenia's short but lovely Adriatic coast is a delightful fishing town with strong Venetian influences. Its charming old town, once an island, boasts narrow winding streets, colourful buildings, and a vibrant marina. Less crowded than other regional hotspots, Izola offers a relaxed atmosphere, lovely beaches, and excellent local seafood restaurants. Enjoy cycling along the coast, exploring artists' studios, and soaking up the authentic Mediterranean vibe. It’s a perfect blend of Slovenian hospitality and Italianate charm, offering a quieter, more intimate coastal experience.
15. France's Atlantic Wildcard: Saint-Jean-de-Luz
While the French Riviera is famous, Saint-Jean-de-Luz on the Basque coast near Spain offers a different kind of allure. This historic fishing port boasts beautiful sandy beaches protected by a bay, colourful half-timbered Basque houses, and a rich maritime history (Louis XIV was married here). Enjoy delicious Basque cuisine, explore the bustling covered market, and walk along the scenic coastal paths. It has an elegant yet relaxed atmosphere, with fewer crowds than its Mediterranean counterparts but all the charm, making it a sophisticated yet authentic alternative.
16. Ireland's Colorful Haven: Kinsale, Co. Cork
Known as Ireland's "gourmet capital," Kinsale is a stunningly picturesque harbour town with brightly painted shops and pubs lining its winding streets. While its waters might be cooler than the Med, its dramatic coastal scenery, historic forts (Charles Fort and James Fort), and vibrant arts scene offer a unique charm. Enjoy sailing, walking the Scilly Walk for beautiful views, and indulging in incredible local seafood. Kinsale provides a captivating blend of Irish history, culinary excellence, and a lively, welcoming atmosphere, making it a refreshing and beautiful coastal alternative.
17. Malta's Quiet Fishing Bay: Marsaxlokk
Escape the busier Maltese resort towns and discover Marsaxlokk, a traditional fishing village famed for its colourful "Luzzu" boats bobbing in the harbour, each adorned with the Eye of Osiris. Its Sunday fish market is a vibrant spectacle, offering the freshest catches and local produce. Enjoy leisurely seafood lunches by the water, explore the quieter coves nearby like St. Peter's Pool, and soak in the authentic, unhurried pace of Maltese life. Marsaxlokk offers a genuine taste of the island's maritime heritage and a more tranquil coastal experience.
18. Brazil's Colonial Coast: Paraty
For a South American alternative with Amalfi-like charm, consider Paraty in Brazil. This beautifully preserved Portuguese colonial town boasts cobblestone streets (designed to flood and clean with the tides!), whitewashed buildings with colourful accents, and a stunning backdrop of lush green mountains meeting a bay dotted with islands. Explore its historic churches, take boat trips to secluded beaches and snorkelling spots, and hike through the Atlantic rainforest. Paraty offers a unique blend of history, vibrant culture, and breathtaking natural beauty, far from European crowds but with a similar enchanting atmosphere.
19. Sicily's Unspoiled North Coast: Cefalù
While Taormina gets much of the attention in Sicily, Cefalù on the northern coast offers a stunning alternative with its magnificent Norman cathedral dominating a charming medieval town, all set against a dramatic rocky headland (La Rocca) and a beautiful crescent-shaped sandy beach. Climb La Rocca for panoramic views, wander the labyrinthine streets, and enjoy delicious Sicilian cuisine without the intense crowds of some other Italian hotspots. Cefalù provides a perfect mix of history, beach relaxation, and authentic Sicilian charm, making it feel like a true discovery.
20. Bulgaria's Ancient Seaport: Sozopol
Experience a different Black Sea coast in Sozopol, one of Bulgaria's oldest towns. Its ancient part, set on a narrow peninsula, is a charming tangle of cobbled streets and traditional 19th-century wooden houses with stone ground floors, overlooking the sea. Enjoy its sandy beaches, fresh seafood restaurants, and a burgeoning arts scene (it hosts the Apollonia Arts Festival). Sozopol offers a unique blend of Thracian, Greek, Roman, and Byzantine history, all with a relaxed, bohemian vibe and at prices significantly lower than Western European coastal resorts.
21. England's Jurassic Gem: Lyme Regis, Dorset
Known as the "Pearl of Dorset," Lyme Regis is a historic coastal town nestled along England's dramatic Jurassic Coast, a UNESCO World Heritage site. Famous for its fossils, charming harbour (The Cobb, featured in "The French Lieutenant's Woman"), and steep, winding streets lined with colourful cottages and independent shops. Explore the town's literary connections (Jane Austen visited), hunt for ammonites on the beach, and enjoy breathtaking coastal walks. While different from the Mediterranean, its unique history, stunning cliffs, and quintessentially English charm make it a captivating alternative.
Beyond Amalfi: Your New Coast Awaits
As we journey through these hidden coastal gems, it's clear that the world is filled with enchanting destinations that rival the allure of the Amalfi Coast. Each town offers a unique blend of natural beauty, cultural richness, and affordability, providing travelers with unforgettable experiences without the crowds or expense. As we uncover these sparkling secrets, we invite you to venture beyond the well-trodden paths and discover the hidden gems that await along the world's coastlines. In doing so, you'll find not only breathtaking landscapes and vibrant cultures but also a renewed sense of wonder and adventure.
